Email marketing
Parents aren’t supposed to have favourite children, but I definitely have favourite copy to write, and it’s loveable, juicy, oh-so-versatile email marketing copy. You want a brand-building note to let your customers know you’re thinking of them? Nice! You want a sales-focused email with a strong CTA? You got it! You want a shipping email that people actually read because it’s so dang funny? Well, if we MUST.
