More about Shannon
← aka me
About Me
A senior copywriter with 15+ years of marketing experience, I’m all about humanizing brands. B2B or B2C, at the end of the day, it’s still a human reading your copy (for now), so let’s write copy that they, you know, actually want to read.
Web copy? Let’s get those clicks. Email marketing? Ooh, my favourite! Transactional receipts that contain pertinent yet incredibly boring information? Suddenly the best part of your customer’s day.
I'm not just a copywriter, a strategist, or a social media manager. I'm an innovator and ideas person who is always down for a company-wide presentation on the Rule of Three, and loves a good piece of marketing. And, if you call right now (just kidding, who uses the phone?!), I'm available to work for you.
More people saying nice things about me
Other places I’ve worked, before doing this
Want to see more work?
My volunteer work and spare time
Stuff my mom’s proud of
My 11lb-at-birth son, now 4, and my hugs-are-my-love-language daughter, almost 2
Level 3 Prud’homme Beer Sommelier
TV show contestant on Match Game, Style Me, and Ice Cold Cash
Mediocre stand-up comic
Maker of fine dancing videos (that one time)
Recipient of a ‘Ritual Star’ for great work, nominated by one of the company founders
Partnerships worth talking about
It’s important to have a contract you feel confident sending clients that protects you. And no, cobbling one together from previous contracts doesn’t count.
The Freelance Squad works with established lawyer Mike Anderson at Lagom Law, a law agency specifically geared to freelancers and creatives. Mike offers an incredibly easy-to-use template for your contract that takes no time at all to put together, including a 30 minute call with your new lawyer. At a cost of $390, it’s an exceptionally reasonable (and necessary) investment in your career. In order to partner with the Freelance Squad, having a contract (either from Mike or someone else) is a must.
Even better: Mike has a special offer for Freelance Squad members. Contact him below and mention you’re from the Squad, and you’ll receive a $20 gift card upon completion of your contract.
Am I an expert at TikTok, working the algorithm,
and Insta-fluencers
No.
But don’t worry—I know people who are. I have an active partnership with Cleo Social, a female-founded and run small agency that delivers on social media management and strategy, helping your brand break through the social clutter.
There’s a huge benefit to your creative team working in tandem. It increases consistency in your brand voice and tone, as well as the general look, feel, and vibe of your brand both online and IRL. By having your copy and social work closely together, you can make things even easier on your end, right from the get-go.