B2B marketing

You’ve got your regular customers, and then your business customers… who are also customers? Ugh, it’s complicated, but the point is: when you’re speaking to businesses, there’s a difference in tone and content that’s important to get right. Things are usually a little more detailed, more professional, and can be geared more as coming from an individual vs. a brand. One thing to always remember? Whether it’s B2C or B2B copy, it’s still being read by a real person, so write accordingly.